The Power of the Inbox.
Ready to reach your audience in the inbox? Look no further! At Picos, we’re the masters of all things email marketing. From crafting captivating campaigns to growing your email database with killer lead magnets, we’ve got you covered. Let’s take your e-commerce business to the next level with emails that pop up and conversions that skyrocket.
Design That Stands Out: Our EDM Creation Process
Designing emails that get opened, clicked, and loved is our jam. Our team of creative geniuses will work with you to craft custom emails that perfectly align with your brand and message. Whether it’s a simple newsletter or a full-blown sales campaign, we’ve got the skills to make your emails sizzle.
Optimised for Results: Our Email Flow Strategy
Optimising your email flows is like putting nitrous in your engine. It just makes everything go faster and more robust. With our email flow expertise, we’ll make sure your emails hit the right triggers and get the results you want. And best of all, we’ll do it while keeping your audience engaged and happy.
Build Your List, Grow Your Business: Lead Magnets 101
Lead magnets are like lollipops for your email database. They’re irresistible! And with our help, you’ll have no shortage of sweet treats to offer. From ebooks to webinars, we’ll work with you to create lead magnets that attract new subscribers and keep them coming back for more.
Unleash the Power of Email Marketing with Picos! Our team of experts is ready to help you connect with your customers, boost your brand, and grow your biz with killer email campaigns. Don’t settle for bland. Let us help you make your inbox sizzle! Reach out to us today.
Still have questions?
Email marketing is a direct communication channel between a brand and its customers. It allows businesses to reach their target audience directly in their inbox, creating a personalized experience. This leads to higher open rates, click-through rates, and conversions compared to other marketing methods. Plus, it’s cost-effective, allowing businesses of all sizes to reach a large audience.
To create effective email marketing campaigns, start with a clear understanding of your target audience and what they want to see in their inbox. Then, craft compelling subject lines and content that speaks to their needs and interests. Use eye-catching visuals and a clear call-to-action to drive engagement. Finally, regularly test and analyze your campaigns to see what works and what doesn’t, and make improvements over time.
To build and grow an email list, offer incentives for people to sign up, such as exclusive content, discounts, or early access to new products. Then, make it easy for people to sign up by including prominent opt-in forms on your website and social media profiles. Finally, regularly clean and segment your list to ensure you’re sending relevant content to the right people.
Email segmentation is the process of dividing your email list into smaller groups based on specific characteristics, such as interests, purchase history, or location. This allows you to create more targeted and personalized campaigns, leading to higher open rates, click-through rates, and conversions.
Once your brand design is formulated, your brand image should reflect your company’s personality, tone and values that are distinguishable in a saturated marketplace.
Your design process should always be informed by brand guidelines that act as a conceptual framework, outlining set visual and communicative standards to streamline a consistent message online and offline. In it, basic design principles like typography, colour palette, logo variations, spacing requirements and icon usage are specified in detail and justified in accordance with industry standards and aesthetic appeal.
At Picos, our design team uses Adobe programs InDesign, Illustrator, Lightroom, Photoshop, Premiere Pro and After Effects to create your brand blueprint. From logos, business cards, catalogues, packaging design, product design, billboards, advertorials to style guides and aesthetic, our brand agency does it all.
To measure the success of your email marketing campaigns, track key metrics such as open rates, click-through rates, and conversions. Use this data to identify what’s working and what’s not, and make improvements over time. Keep in mind that success is different for every business, so set clear goals and measure your progress against them.