A weekly newsletter to help you improve your conversions.

Every Wednesday morning, you'll receive an email with the creatives, emails, ads and landing pages used by the best DTC and e-commerce brands, along with our analysis. We collect a tonne of assets weekly to identify the ones doing it best so you don't have to.

Smart move - you're in ✅

First email hits your inbox shortly 📥
Get ready to steal some seriously good ideas.

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Our team

Thanks to our clients, friends, partners. Thank you to our team of volunteers who made this journey possible.

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💬 Real talk

Conversions don’t have to be complicated.

We’ll show you how easy it can be to boost your sales with small, smart tweaks. Each week, we’ll break down emails, ads, and trends from brands that are actually crushing it, so you can borrow what works and skip what doesn’t.
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No fluff. No theory. Just clear, swipeable insights you can use right away.

Smart move - you're in ✅

First email hits your inbox shortly 📥
Get ready to steal some seriously good ideas.

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growth hacks that get your customers

We’ve helped scale e-com brands from scrappy to standout.

We don’t just watch trends — we test them. Behind Hooked is a crew of creatives, strategists, and media buyers who’ve helped over 150 brands grow smarter. From killer email flows to high-performing ads, we know what moves the needle (and what doesn’t). This newsletter is your backstage pass to the wins we see every day.

Speaking of trends... Oh you found some em dashes — in our copy above? 😱 Yeah we use ChatGPT and other AI tools and so should you.

Campaigns we've sent out for e-comm brands just like yours

256

That’s how many email and ad campaigns we’ve built across fashion, beauty, wellness, and lifestyle.

Flows, not flukes

120

Email flows we’ve set up for brands that actually convert - not just “look nice.”

Creative that converts

$1M+

Revenue generated from Meta ad campaigns we’ve built — all designed, tested, and optimized in-house.

Been there done that so you don't have to