CASE STUDY
Giveaway Campaigns
Horsey People came to Picos with one giveaway a month and a plan to grow. Together we built a creative engine that now ships a full campaign every two weeks: emails, statics, animations, video and landing page assets for every prize. Sixty-five giveaways later, the cadence has never slipped.
The problem
Horsey People set out to run one giveaway a month. Early results were strong, so the plan changed fast: a new giveaway every two weeks. That halved the production window for the same list of assets, EDMs, statics, animations and video in every aspect ratio, and doubled the prize photoshoots needed to feed them. Live campaigns also threw up real-time learnings that needed creative changes mid campaign. The brand had the momentum. It needed a creative team that could run at that pace without dropping quality.
The Solution
Picos rebuilt the way the work runs. Shared Slack channels for real-time decisions, Monday.com for every task and deadline, and a repeatable asset framework so each giveaway starts from a proven structure rather than a blank page. That framework now covers the full campaign: a three-email EDM series, a suite of statics and animations in every aspect ratio, video edits, and landing page assets with hero banners, badges and prize graphics.
The partnership grew with the cadence. Picos refreshed the Horsey People logo, redesigned the website and built the Horsey Shop sub-brand alongside the giveaways, so every touchpoint a member sees carries the same look.
The Result
Sixty-five consecutive giveaways delivered on a two-week cycle, with more than 150 emails and 2,000 static ads produced along the way. Entry campaigns regularly hit record numbers, and creative is now refined between draws using live data from the previous one. Horsey People has grown from a single monthly prize into Australia’s best-known horse and country rewards club, and Picos has been the creative team behind every draw.
Key Wins:
- 65 consecutive giveaways on a two-week cadence
- 150+ email campaigns designed and sent
- 2,000+ static ads across every aspect ratio
- Logo, website and Horsey Shop brand built alongside the campaigns
