Email marketing is a digital strategy that sends emails to prospects and customers. It's an effective way to communicate directly with your audience, promote your brand, and increase sales. Benefits include cost-effectiveness, direct customer engagement, personalised content, and measurable results. Picos Media's email marketing strategies can help you build meaningful relationships with your audience, enhance brand loyalty, and drive conversions.

Personalisation is a cornerstone of our email marketing strategy. We segment your audience based on their behaviours, preferences, and engagement history. This allows us to tailor content that resonates with each segment, increasing the relevance and effectiveness of our campaigns. We use dynamic content, personalised email greetings, and targeted offers to ensure each recipient feels valued and understood.

Picos Media offers a variety of email campaigns, including promotional emails, newsletters, welcome series, re-engagement campaigns, transactional emails and many more. Each type serves a specific purpose, from nurturing leads to retaining customers, and is customised to align with your brand’s goals and audience needs.

Yes, we assist with email list building and management. We employ strategies like opt-in forms, lead magnets, and signup incentives to grow your list organically. We also manage your list effectively, segmenting and maintaining it to ensure high deliverability and engagement rates.

Compliance is key in our email marketing strategies. We ensure all emails comply with legal standards. This includes obtaining proper consent, providing clear unsubscribe options, and maintaining transparency in our email practices.

We track key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. These metrics provide insights into the effectiveness of our campaigns, allowing us to optimise for better performance continuously.

The frequency of email campaigns is tailored to your business needs and audience preferences. We find the right balance to keep your audience engaged without overwhelming them, whether it's weekly newsletters or monthly promotions.

Absolutely, we love designing custom email templates that reflect your brand's identity and resonate with your audience. Our designs are not only visually appealing but also optimised for all devices to ensure a seamless user experience.

We leverage email marketing automation to send your audience timely, relevant, and personalised messages. This includes setting up triggers based on user actions, like welcome emails for new subscribers or follow-up emails after a purchase.

Picos Media stands out for our tailored strategies, deep understanding of audience behaviour, creative and personalised content, and rigorous data analysis. We focus on delivering campaigns that not only look great but also drive real business results. Our commitment to staying abreast of the latest email marketing trends and best practices ensures that your campaigns are always cutting-edge.