CASE STUDY
Email Marketing
Picos partnered with Peak Moto in 2024 to scale their email marketing performance. The objective was to increase attributed revenue via email, with a strong focus on automated flows and to introduce more targeted segmentation for improved campaign performance and long-term list health.
The problem
Before engaging Picos, Peak Moto had a growing eCommerce presence but an underutilised email marketing program. Their automations were underperforming, campaigns were sent to broad audiences, and the channel lacked a clear strategy for revenue generation or segmentation. There was significant opportunity to transform email into a high-performing revenue stream.
The Solution
We started by building a robust flow framework to support the entire customer journey, including a multi-step welcome series, browse and cart abandonment flows, and post-purchase and winback touchpoints. These were personalised based on behavioural data and designed with Peak Moto’s brand identity in mind. From there, we introduced strategic segmentation across campaign sends to improve deliverability, engagement, and relevance. We also began testing SMS for peak sale periods and refined campaign messaging to align with product launches and loyalty incentives. Our approach was grounded in consistent optimisation - flows were monitored and refined, campaigns reviewed and iterated, and list growth steadily nurtured.
The Result
Email quickly became a key revenue driver for Peak Moto. Over the past 12 months, the combination of targeted campaigns and flows generated an 82.93% increase in email attributed revenue overall - with 70% of that driven by flows. Campaign performance saw strong engagement across targeted segments, with an audience growth rate of 70% year-on-year. Total placed orders via Klaviyo rose by 86%, and automations alone touched more than 55,000 customers. With a now scalable flow setup, list segmentation in place, and SMS foundations established, the brand is set up for continued success through Q4 and beyond.
Key Wins:
- 82.93% increase in email attributed revenue overall
- 70% of all email-attributed revenue now comes from flows
- 573% increase in flow recipients
- 70% email list growth
- Bounce and spam rates dropped 23% and 29% respectively, improving list quality and sender reputation
Together, these improvements signal a healthier list, stronger trust signals to inbox providers, and a more efficient email program overall.
