CASE STUDY
Email Marketing
The Natural Experience had all the ingredients of a powerful email marketing channel - a beautiful product, a nurturing brand story, and a sizeable subscriber list. But without the right strategy, their emails were falling flat. By developing a structured segmentation approach and redesigning their flows and campaigns from the ground up, we helped The Natural Experience build a healthier list, connect with the right audiences, and turn their email channel into a scalable, revenue-generating asset.
The Natural Experience
The Natural Experience is a wellness and lifestyle brand blending aromatherapy and jewellery to promote self-care, personal transformation, and inner balance. Their offerings include handcrafted pieces infused with essential oils, designed to align with feminine energy and empower daily rituals.
The problem
The Natural Experience came to us with a clear mission: to build a more connected and empowered community through email. But their existing setup wasn’t delivering. Despite having a substantial list, engagement was low, deliverability was poor, and one-size-fits-all campaigns weren’t resonating with their audience. The challenge wasn’t just sending more emails, it was about sending the right ones, to the right people, in a way that reflected the brand’s nurturing, transformative tone.
The Solution
Our approach began with strategic segmentation, splitting the list by engagement level and sending tailored content to each audience tier. We overhauled the entire email ecosystem, introducing flows like Welcome, Abandoned Cart, and Post-Purchase, each aligned with the brand’s values of self-care, balance, and transformation. We also refined list hygiene practices to protect deliverability and avoid fatigue. Every campaign was built with intention: clean design, uplifting copy, and personalisation that helped each subscriber feel seen, supported, and inspired to take action.
The Result
With a refined strategy in place, The Natural Experience saw a complete shift in how their emails performed. Targeted segmentation and a more thoughtful flow structure led to a measurable lift across all key metrics. Within just 60 days, deliverability rose, open rates increased, and click rates jumped by 118%. Most importantly, placed order rate soared by 564%, contributing to a 29% uplift in revenue attributed to email. The brand now has a reliable, scalable channel that supports both short-term sales and long-term brand loyalty.
Key Wins:
- Deliverability score improved by 136%, dramatically increasing inbox visibility and performance potential.
- Average open rate increased by 58%, far exceeding previous campaign benchmarks.
Click rate grew by 118%, showing stronger engagement and more relevant messaging. - Placed order rate rose by a remarkable 564%, turning email into a serious revenue driver.
- Email-attributed revenue increased by 29% within just 60 days, validating the new strategy’s effectiveness.
With a stronger foundation in place, The Natural Experience is now set up to scale - confidently, sustainably, and in alignment with the values that set their brand apart.
