CASE STUDY
Email Conversion Boost
Angel Extensions, a long-standing leader in the hair extensions market, has partnered with Picos for over five years. Following a rebrand in early 2024, Angel needed fresh new email flows to align with their aesthetic upgrade. This transition presented an ideal opportunity to harness historical data and insights to further refine and optimise each email campaign.
Email Redesign
Data-Informed Email Optimisation
Creative Content Updates
Enhanced Segmentation for Targeting
The problem
While Angel Extensions’ previous email flows had been highly successful, the rebrand necessitated a visual overhaul. This update ensured that the messaging was consistent with the new brand identity and continued to resonate with both existing and new audiences. The challenge was to enhance these already effective campaigns to align with the fresh, updated brand image without losing the momentum of past successes.
The Solution
Picos updated all flow emails to reflect the new, modern aesthetic, aligning visual and tonal messaging across all communications. We leveraged nine months of analytics to strategically optimise the flows, adding new sections and creative elements that increased engagement, click-through, and conversion rates.
The Result
The refinements made to Angel Extensions' email campaigns yielded significant improvements across all key performance metrics. The updated email flows, enriched with new creative content and precise segmentation, led to higher engagement rates and boosted both click-through and conversion rates substantially.
