Be Kids Therapy: Building a Brand from Scratch

Comprehensive Branding and Digital Strategy

Be Kids Therapy, a Melbourne-based startup specialising in paediatric therapy, aimed to establish a strong presence in a competitive market. Picos was engaged to create a cohesive brand identity, develop a user-friendly website, design stationery, and social media marketing. Additionally, we provided professional photography, lifestyle content, and video production to ensure a welcoming and professional image.


Launched a new brand identity

Developed a user-friendly website

Created engaging social media content

Designed professional stationery

Produced professional photography and video content

The problem

As a new entrant in the competitive field of paediatric therapy, Be Kids Therapy needed to build a strong and recognisable brand. They required an inviting and professional online presence to attract and retain clients, along with cohesive branding across all touch points. It was really important that the branding not only reflects but also enhances the luxurious and modern setting of their clinic.

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The Solution

We crafted a comprehensive branding strategy for Be Kids Therapy, starting with distinctive branding that captured the essence of the brand’s aesthetics. We developed a user-friendly, visually appealing website to facilitate easy access to information and booking services. Our team designed professional stationery to maintain brand consistency, created engaging social media content, and produced high-quality photography and video content to highlight their welcoming environment and dedicated team.

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The Result

Be Kids Therapy launched with a cohesive and professional brand identity that resonated with their target audience. The new website attracted significant traffic and increased client bookings, while the engaging social media content helped build a loyal online community and attract more professionals in the industry. The professional photography and video content enhanced their brand image, contributing to a consistent and welcoming client experience both online and offline.

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