CASE STUDY
Conversion Campaign
Having been with Horsey People from the beginning, Picos needed to step up the stakes with a fresh strategy for this record-breaking campaign.
$90,000 prize
47 ad creatives
#1 best performing campaign
Significant increase in sales and engagement
The problem
As Australia's #1 horse and country rewards club, Horsey People sought to elevate their presence with Giveaway 9 – their most ambitious campaign to date. The goal was to create a buzzworthy event, driving record sales and offering a substantial prize.
The Solution
Picos dove into action from the get-go. We strategised the giveaway end-to-end, creating a conversion-focused landing page and capturing the essence of Horsey People with a full-day production shoot. Our team developed 5 EDMs and a combination of 47 ads (11 static and 36 video) to maximise reach and engagement.
The Result
The giveaway was a runaway success, becoming Horsey People's most successful event with record sales. It not only boosted the brand’s confidence in our capabilities but also set a new benchmark for future campaigns.
