CASE STUDY
Conversion Campaign
Having been with Horsey People from the beginning, Picos needed to step up the stakes with a fresh strategy for this record-breaking campaign.
$90,000 prize
47 ad creatives
#1 best performing campaign
Significant increase in sales and engagement
![](https://cdn.prod.website-files.com/655af6965f0354c23edd03b5/65d58fba4c34818896f80649_HorseyPeople_Mockup_ads%204.03.26%20pm.jpg)
The problem
As Australia's #1 horse and country rewards club, Horsey People sought to elevate their presence with Giveaway 9 – their most ambitious campaign to date. The goal was to create a buzzworthy event, driving record sales and offering a substantial prize.
![](https://cdn.prod.website-files.com/655af6965f0354c23edd03b5/65d59036e438ddf6f404722e_HorseyPeople_Phoneads_mockup%204.03.26%20pm.jpg)
The Solution
Picos dove into action from the get-go. We strategised the giveaway end-to-end, creating a conversion-focused landing page and capturing the essence of Horsey People with a full-day production shoot. Our team developed 5 EDMs and a combination of 47 ads (11 static and 36 video) to maximise reach and engagement.
![](https://cdn.prod.website-files.com/655af6965f0354c23edd03b5/65d5903bdb320cede795040c_HorseyPeople_website_mockup%204.03.26%20pm.jpg)
The Result
The giveaway was a runaway success, becoming Horsey People's most successful event with record sales. It not only boosted the brand’s confidence in our capabilities but also set a new benchmark for future campaigns.
![](https://cdn.prod.website-files.com/655af6965f0354c23edd03b5/65d590401eff72742c46f363_HorseyPeople_website_mockup.02%204.03.26%20pm.jpg)