CASE STUDY
Website and Launch Campaign
In late 2022, Picos was engaged to build a new website for Talking Hens with the goal of increasing order value, subscriptions, and brand image. We delivered strategy, an e-commerce website complete with a custom feed calculator, and email flows.
9.66% click rate across email flows
71% open rate for welcome flow
30,000+ emails sent over a 90-day period
25% of revenue from email marketing
35 user hours on the feed calculator
The problem
Talking Hens faced a digital dilemma: it was time for an online makeover. The goal? To elevate their online presence and drive tangible sales results through a more dynamic and cohesive digital approach that reflected their unique brand identity.
The Solution
Picos stepped in with a comprehensive plan. We revolutionised Talking Hens' email marketing with over 15 versatile modules for their weekly newsletters, aimed at keeping the audience engaged and primed for purchase. We rebuilt their website from the ground up, transitioning from WordPress to Shopify and enhancing user experience with a refined catalogue, clearer product descriptions, and an innovative feed calculator to promote subscriptions.
The Result
The results speak for themselves. Talking Hens’ online presence was elevated to match the quality of their products and service, resulting in an increase in user engagement, click-through rates, and conversions, effectively capturing the essence of the Talking Hens brand in every digital interaction.
