Picos

Social Media Marketing.

“Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.”
– Corey Edison

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Social Media Marketing Services by Picos.

Unlike other forms of digital advertising, social media management generates brand awareness by building and connecting with online communities. It focuses on people rather than markets.

By establishing a direct point of contact between your brand and followers, you drive traffic, generate leads, facilitate conversation and maintain customer loyalty. Most importantly, you can influence discourse and shape public perception of your brand image.

Any publicity is not good publicity. That’s why you need community management.

Community management is central to social media marketing. It involves daily engagement with followers, reaching out to potential customers and handling issues, such as negative brand publicity, as they arise. Diligence, consistency and reputation management are key to this process, ensuring that every channel of communication streamlines your brand identity.

Spread yourself across communication channels, but don’t spread yourself too thin.

Social networking sites connect users on account of their relationships and interests. They exist to share information with people actively searching for something, or just exploring the online world. For this reason, discerning which platform is right for your business and audience is integral to establishing a strong online presence. While some agencies might suggest an elaborate multi-channel approach to online advertising, your business may only require a select few to achieve a positive ROI. Our marketing agency takes your business needs, industry and customers into account to ensure that your goals and investments are lining up. For example, when creating a new business profile online, sites like Facebook and Instagram may benefit your brand more than networks like LinkedIn, Twitter or a blog. This decision would be founded on an understanding of each platform and its user demographics so that your social strategy is working for you.

People prefer to listen to real people, not sales representatives from brands.

Influencer marketing combines networking, data analysis and community management for an optimised online strategy. It works on the basic marketing premise that you should engage with people where they spend most of their time: on social media. Brand ambassadors are essential to this process, offering exclusive insight into, and influencer over, their social circles. From them, our social media agency is able to keep their fingers on the pulse of online activity, reach a niche target audience, stay ahead of trends and maintain a competitive edge.

Influencers dictate trends and trends create demand.

These public figures use their reach to broadcast opinions, endorse initiatives and make call-to-actions that reflect their individual motives and not those of a company. This independence makes them ideal, authentic candidates for collaborations and promotional campaigns. With 49% of consumers depending on influencer recommendations to make a purchasing decision – 40% of whom had then bought something after seeing it on Instagram, Twitter or a video sharing platform such as Youtube – this space is rapidly becoming the fastest growing customer-acquisition method (TapInfluence, 2020).

If you’re thinking about incorporating social media marketing into your strategy, you’ll need to tailor it to brand guidelines that unify your voice consistently across communication channels. Our social media marketing agency in Melbourne can build, manage and optimise your online presence to give you a strong foothold in the digital marketplace.

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